The Asus ProArt Studiobook reinvents the wheel for content creators


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Asus’s new ProArt Studiobook and Studiobook Pro series just reinvented the wheel. These laptops literally feature an embedded wheel embedded for content creators who need to quickly scrub through media or make quick adjustments.

You might not even look down at that wheel though, because it might be hard to rip your eyes away from the 16-inch, 4K+, 16:10 “third-generation” OLED screen Asus uses in the StudioBook series.

OLEDs have long suffered from burn-in concerns, but Asus says the latest Samsung technology helps mitigate that risk. The OLED features pixel-level wear levelling that monitors each subpixel’s use, and it will occasionally shift pixels slightly as well.

Asus said it also includes a screen saver beyond the one built into Windows. It will switch on automatically, dimming the screen after five minutes. Both features can be turned off but the Studiobook will spit out warning messages of the potential consequences. 

Asus ProArt Studiobook Asus

An OLED such as the ones in the new ProArt StudioBook’s offer superior color gamut at lower brightness levels than IPS panels.

The factory-calibrated panels offer 100 percent of the DCI-P3 color space, can hit a blazing 600 nits, and feature 0.2 ms gray-to-gray response. That’s about 100 times faster than typical screens, the company said.

Another attribute of the OLEDs that may be attractive to content creators is the color gamut, Asus said—even at lower brightness settings where traditional IPS panels tend to suffer. That can also translate to better battery life in some respects, since your eyes perceive the superior contrast of an OLED as being brighter than a comparable IPS panel. That means you can run the panel at a lower brightness setting, but your eyes will think its as bright as a typical IPS panel.

Dialing it in

So yes, the Studiobook laptops pack a pretty awesome panel, but the feature Asus hopes will appeal more to content creators is the Asus Dial. The Asus Dial is a physical jog dial and button in one that lets you scrub through the timeline in an Adobe Premiere video. It’s like a video-centric spin on Microsoft’s art-focused Studio Dial.

Asus and Adobe worked together to integrate support for the Asus Dial in Photoshop, Lightroom Classic, After Effects, and others apps in the suite.

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