Iceland takes a swipe at Zuckerberg’s ‘Meta’ announcement in new viral tourism video

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If the goal was to get people talking about Iceland, a new tourism video is more than succeeding.  

A video published yesterday by Inspired by Iceland, a marketing campaign for Icelandic tourism, takes aim at a Mark Zuckerberg video released in October announcing Facebook’s name change to Meta. In it, Zuckerberg hypes the so-called “metaverse,” a virtual world that “will be the successor to the mobile internet.”

The metaverse’s defining quality, said Zuckerberg, is “the feeling of presence … like you’re there with other people.”

Contents

Welcome to ‘Icelandverse’

Online reaction



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