Getting the foremost out of Google Chrome for Technical SEO


Today I even have place along a listing of the foremost helpful and infrequently unmarked Chrome shortcuts for technical SEOs – it would take 5-10 minutes to travel through this cheat sheet, however you’ll save hours of your time operating within the long-term.

  1. Switch your reportable Location in Chrome

As associate SEO you regularly ought to work by viewing things from specific locations so as to examine however, as an example, a traveler in Australia sees your web site as against a traveler in America. Typically, most SEOs can transfer a VPN add-on to Chrome, however did you recognize that you just will truly modify your location in Developer Tools.

  1. Once you launch developer tools.
  2. Choose the 3 vertical dots close to the shut button.
  3. Hunt for ‘More tools’ >> ‘Sensors’.
  4. Here you’ll realize a menu next to ‘Geolocation’ settings – choose the country you would like to look at your web site as and go.

You can conjointly add Latitude and line of longitude coordinates for additional precise targeting.

  1. Take a Full Size Screenshots of a Webpage in Chrome

Did you recognize Google Chrome incorporates a inherent Screenshot function? simply accessible through the Developer Tools kit in examine component mode, it’s an excellent thanks to quickly grabs snaps of your web site to grant an outline of edits to your style team. after you need to require a full web site screenshot:

  1. Open up the Developer Tools from that page.
  2. Hit (Ctrl+Shift+P on a laptop / Command+Option+P on a Mac) to lade the DevTools Command Menu.
  3. Sort in Screenshot and click on on ‘Capture life-sized screenshot’.
  4. The screenshot are going to be superimposed to your downloads folder.

  1. Switch your User Agent in Chrome

Being associate SEO, you will need to see however varied guests or bots see and act along with your web site. whereas extensions like User-Agent Whipper square measure widespread within the Chrome internet store, you’ll switch it yourself with none extensions by:


  1. Referring the Developer Tools read.
  2. Choose the 3 vertical dots close to the shut button.
  3. Hunt for ‘More Tools’ >> ‘Network Conditions’.
  4. Here you’ll realize associate possibility for User Agent, uncheck ‘Select automatically’.
  5. From there, you’ll see the choice to choose a pre-configured user agent from the dropdown or input your own custom UA string. Voila! Total management over user agent settings.


Fun Tip: Did you notice however identical page appearance completely different on those 2 devices? On associate mechanical man the block quotes seem like mechanical man SMS blocks associated on an iPhone, they give the impression of being like they’re SMS bubbles from iOS (that article was a number of years recent therefore it had been mimicking the OS style from that time). It’s most likely an honest plan for them to seem into the Vary: User-Agent header response for that page from associate SEO purpose of read.


Pro Tip: you’ll emulate Network asphyxiation from this screen, it’s nice if you would like to examine however users from places with fluky network property can see your webpages.


  1. See Mobile and pill read from Chrome

Seeing however your web site appearance and masses across completely different devices could be a elementary step in ensuring you deliver an honest, optimized user expertise. Well, Developer Tools permits you to toggle ‘Device Mode’ below the small icon of a Smartphone within the high left-hand corner of the Dev Tools menu. If you’re troubleshooting responsiveness and mobile improvement across multiple platforms, it’s long and impractical to virtually have all of your devices open ahead of you. With ‘Device Mode’, fast shifts square measure a straightforward click away. You’ll read the page on a spread of predefined devices or add a custom screen size. you’ll conjointly emulate hardware asphyxiation for low-end or mid-tiered mobile devices and switch between landscape and portrait mode.


  1. Referring the Developer Tools read.
  2. Click the small icon of a Smartphone/tablet within the high left-hand corner.
  3. Choose your required device from the drop-down.
  4. Optional: you’ll click Rotate to rotate the viewport to landscape orientation.

  1. Read the hypertext transfer protocol Header in Chrome

Working on additional technical SEO, it’s necessary to induce a fast explore the header response by the server. Is that the page causing the proper header response? Is it redirecting to a unique page? Could be a will laid out in the header? These square measure all belongings you can answer by viewing the header response – and wouldn’t you recognize, you’ll see the header response in Chrome by:


  1. Referring the Developer Tools read.
  2. Click the ‘Network’ tab and reload your page – all the requested plus can seem during a list on the left of the menu.
  3. Choose your required plus and you’ll see the header response for it (it is sometimes the default tab, if not click on Headers).


  1. Explore the Network falls read in Chrome

While you’re within the Network menu in Developer Tools read, you’ll notice a column displaying network falls modeling. this is often a visible summary description the loading speeds of individual resources required to show an internet site. this could be done by simply:


  1. Referring the Developer Tools read.
  2. Click the ‘Network’ tab and reload your page – all the requested plus can seem along side the network falls read.
  3. You’ll simply filter these requests by domain, type, the protocol used, etc

Why is that this useful? Well, Network falls Modeling could be a helpful thanks to diagnose performance problems on your web site. problems square measure visually apparent below the falls format, serving to you establish pictures that square measure loading too slowly, establish render block scripts or perhaps see if assets square measure creating multiple affiliation requests, etc.

Having this info makes it easier to grade what masses initial to contour user expertise.


  1. Performance Audits on Chrome

There square measure lots of third party tools out there for fast performance audits of your web site, as well as Google PageSpeed Insights, WebPageTest, Pingdom Tools and innumerous others. Beacon light is Google’s ASCII text file answer to auditing tools, as well as specific audits for “performance, accessibility, progressive internet apps and more”. Well, guess what – Google beacon light is baked into Chrome itself. To access it, start by:


  1. Referring the Developer Tools read.
  2. Click the ‘Audits’ tab and you’ve got the choice to tick boxes checking for meeting the standards of a Progressive internet App, whether or not it meets Google’s “best practices” standards, however it performs and its accessibility for disabled net users.


  1. Beautify Code for Debugging on Chrome

While minified code is nice from a performance purpose of read, it’s a true pain once viewing the code to undertake and make out what it will. However don’t worry – Google’s got you lined. There’s a handy feature in Chrome Developer Tools that enables you to  un-minify (or “beautify”) the code. this implies the code are going to be indented and separated into clearly outlined sections therefore it’s easier to know for eager to build technical changes. It’s simple to beautify your site’s code by:


  1. Referring the Developer Tools read.
  2. Click on any plus that’s minified like CSS, JS or HTML.
  3. A replacement panel masses up the content and you may see two crisp brackets at the lowest left of that panel. Click on it and Chrome can beautify you minified code.


  1. Fast Check if an online Server Supports HTTP/2

There square measure loads of plugins out there which will tell you if a server supports HTTP/2. Hey, we tend to even created a bulk persistent affiliation checker. this could tell you if the server supports HTTP/2 amongst different things. But, truth be told, if you’re happy getting in Developer Tools read (which I assume you’re if you’ve created it this so much during this list) you’ll simply use that. Start by:


  1. Referring the Developer Tools read.
  2. Click on the ‘Network’ tab and reload the page.
  3. You’ll have to be compelled to add the ‘Protocol’ column to your Network tab (if it’s missing) – that is pretty simple, good click on one in every of the headings below Network (like Name or our past love Waterfall) to toggle fast columns that seem below the Network tab.
  4. Choose ‘Protocol’ and you’ll be ready to scan if a server supports HTTP/2 whenever you attend the Network tab.


Pro Tip: simply confine mind to not shut down HTTP/1 as Googlebot still crawls mistreatment HTTP/1.


  1. Product Grouping in Chrome

Sometimes you would like one thing a touch easier than a complete list of all the various resources a web site is loading. Well, Developer Tools incorporates a ‘Product Grouping’ read possibility that breaks those resources up into clear teams, supported the domain, form of resource, etc. to examine these:


  1. Say the Developer Tools read.
  2. Click on the ‘Network’ tab and reload the page.
  3. I sometimes have the ‘Domain’ and ‘Type’ columns enabled, simply right-click on one in every of the headings below Network and choose those you would like.
  4. You’ll left click on those titles to kind the columns in ascending or down order.


  1. Build Scraping Easier with Chrome

Scraping is that the bread and butter of a technical SEO, however operating with xpath is a touch tedious. However did you recognize Chrome will simply generate the xpath for any components you see on-page during a few clicks, creating your life that a lot of easier.


  1. Right-click the component on the page that you just need the xpath for and choose ‘Inspect’.
  2. The element’s HTML ought to be highlighted within the Developer Tools panel. Right-click that HTML and choose Copy >> Copy XPath, the xpath gets derived to your writing board.


  1. Distinctive Dead Code in Your Pages

At times your CSS and JS files can have loads of additional code that’s not used on the page, if you care regarding rising the performance of your online page (which each SEO would) then it’s an honest plan to induce eliminate that code from those pages and solely use that wherever it’s required. fortunately there’s a replacement feature in Chrome known as coverage report that helps you with this.


  1. Referring the Developer Tools read.
  2. Choose the 3 vertical dots close to the shut button.
  3. Hunt for ‘More tools’ >> ‘Coverage’.
  4. Click on the ‘Reload’ icon.
  5. you’ll currently see the half of of unused CSS and JS within the loaded files, you’ll click on one in every of them and it’ll show you the used and unused lines of code in inexperienced and red, severally.

These square measure simply a number of of the superb tools promptly out there by delving into the Developer Tools read of Chrome. Reading this, you will have complete you’ve got quite few extensions and plugins you’ll currently delete.


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