Amazon launches unified grocery store called Amazon Fresh

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Amazon on Friday announced that it has brought together two of its grocery stores called Fresh and Pantry under one platform called Amazon Fresh. This is primarily a grocery platform that can be used to buy vegetables as well as grocery items. The Amazon Fresh store went live on November 12.

The Amazon users from 300 cities will be able to place orders for vegetables, grocery items on Amazon Fresh. The e-commerce platform had planned to integrate the two platforms way back in February. However, the store only went live in November. Amazon said that the new platform will let users purchase basic items like vegetables, groceries at discounted rates.

Siddharth Nambiar, director, category management, Amazon India, said, “In February this year, we announced the integration of the Pantry store into Fresh in select cities… Today, we’ve completed the integration of both stores into a single online store called Amazon Fresh across 300-plus cities in India. Customers will continue to enjoy super value savings, a wide selection of products, and convenient delivery options.”

Nambiar revealed that with the new launch all items will get delivered in a single convenient shipment delivered between 1-3 days depending on the customer’s location.

“This launch has allowed us to simplify the shopping experience for groceries via our dedicated Amazon Fresh app-in-app experience and sets us up to deliver many new features and enhancements in the coming months. Apart from offering great savings, Amazon Fresh will also reduce barriers to grocery shopping online,” he added.

Nambiar revealed that in cities including Bhubaneshwar, Patna, and Lucknow, the majority of people have resorted to online grocery shopping post-pandemic.

Users can get their orders delivered in just two hours. The new platform was piloted in Bengaluru in August this year. All customers will get convenient 2-hour delivery slots from 6 AM to midnight with free delivery for orders above Rs 600. Orders below Rs 600 will be charged a delivery fee of Rs 29.



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