Apple’s strategy for this year’s iPhone lineup has changed. The company upgraded the little model with the Plus model in order to deliver the biggest display for the lowest price. However, it appears that the iPhone 14 Plus did not wow shoppers, and Apple is having difficulty moving the product. According to sources, Apple is mulling new ways to “reevaluate how it treats pro and non-pro iPhones with the iPhone 15,” as well as new products.
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To secure the success of its forthcoming Plus phone, Apple is exploring two ways. According to reports, the Cupertino-based tech corporation will differentiate between iPhone models that are Pro and those that aren’t. The business anticipates that price-conscious buyers searching for a large-screen phone would go for the iPhone 15 Plus. Apple analyst Ming-Chi Kuo advised the same course of action a few weeks ago.
This year, Apple made little changes to the less costly iPhone models. Instead, it concentrated on upgrading the Pro models. In truth, the iPhone 14 and its predecessor, the iPhone 13, have identical functionality and appearance. Actually, the iPhone 14 employs the A15 Bionic chip from last year, while the iPhone 14 Pro variants use the manufacturer’s most current A16 Bionic chip.
The iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Plus are the four new models that Apple is expected to release in 2023 as part of the iPhone 15 series. The release of a low-cost iPhone model, or a replacement for the, may not happen this year. The iPhone SE 3’s replacement may not be launched this year in the shape of a low-cost iPhone model. The iPhone 15 series phones may feature improved camera and battery performance as a result of Apple’s forthcoming.