Over a third of customers who bought the Google Pixel 3 and OnePlus 6T during the final quarter of 2018 were previously owners of a Samsung Galaxy smartphone. How’s that for a theory? Well, that’s exactly what a recent report from Counterpoint Research’s US Smartphone Churn Tracker says. It goes on to say that despite the initial success in sales, the Google Pixel 3, which is one of the iPhone’s most immediate competitors, failed to convert a larger share of iPhone users to Android. In fact, only less than one in five customers of either phone was an iPhone user.
Counterpoint Research’s report adds that in the fourth quarter of 2018, the Google Pixel accounted for 7.3 percent of Verizon’s total sales. On the other hand, the OnePlus 6T accounted for 2.4 percent of T-Mobile’s total sales. Despite starting strong in the same quarter of last year, OnePlus 6T sales reportedly weakened in the first quarter of 2019. The Google Pixel, on the other hand, failed to attract iPhone users because over 80 percent of the phone’s buyers reportedly came from Android.
“The newest Google Pixel lineup was certainly successful in terms of disrupting the premium market space at Verizon. Google invested a lot of marketing money during Q4 2018 resulting in strong sales of the Google Pixel 3 lineup. Over half of all new Pixel 3 owners came from Samsung. A total of 31% of Pixel 3 sales came from previous Samsung Galaxy S7 owners,” said Jeff Fieldhack, Research Director at Counterpoint Research.
“When the 6T was announced for T-Mobile, at a sub-US$600 price point, consumers flocked to the device. Many users upgraded their older Samsung J2 Prime and Galaxy S7 phones. In addition, over 70% of previous Apple users had an iPhone 7, iPhone 6, or older. Consumers who have older devices are looking for alternatives to the flagships that cost more than US$800 currently offered,” commented Research Analyst Maurice Klaehne. The researcher later added that the OnePlus 6T might not see strong sales in the future. “There is little marketing money spent by the OEM and older Apple and Samsung flagships have been discounted to make a similar value offer which most consumers will gravitate towards,” he said.
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